I recently commented on
Mr. O'Connor's post, "The Help?", and began to address issue surrounding the fact that African Americans, and minorities rarely win Oscars. However, another issue that I wanted to address (and I decided to do it on here, because my comment on the post is already way too long) is the role that women play in the Academy Awards. Mr. O'Connor quoted the LA Times in his post when stating that "77% of Academy members are male." Some people addressed this surprising statistic in their comments, and I want to add my two cents on how I feel about women's misrepresentation within the committee.
As I stated in my comment, "media and producers are always
targeting a specific audience, and they want their material to appeal to
the demographic who is most likely to buy. Judging from the statistics
of previous Oscar winners, one would infer that the target demographic
here would be white males." I accidentally said "previous Oscar winners" but I was referring the makeup of the academy. Anywho, the point is, that if the majority of the people "judging" (that could be a whole different blog post) movies are white males, one would assume that the film industry is directed toward and dominated by
white males. After all, the academy is supposed to represent the entire industry. On
their website the academy states that "they are the men and women who transport audiences to galaxies far away
and to worlds long ago and who create the previously unimagined for the
big screen. They are the entertainment industry's preeminent filmmakers.
They are Academy members."
Are the only people capable of "transporting audiences into galaxies far away" white males? Or could this be a reasonable representation of the entire industry?
Maybe films are just intended for white males. If white males are the ones who go to the movies most, this could make sense, right? TV shows target a specific audience, which is why TV Tokenism exists--producers want their viewers to be able to relate to their show. However, according to
this article on indiewire.com, "Women and men go to the movies in equal numbers. In 2010 women bought 50% of the tickets and men bought 50% of the tickets.
" So, if women are putting just as much money into this industry, and are just as large of an audience,
why are they so underrepresented in the academy and why are so many films directed towards white males? The article even states that "This number is very important" because "Hollywood lives and breathes on the narrative that young men drive the box office."
I know I have been asking a lot of questions, and even rambling a bit,
but I really do not understand why some parts of our society still
follow norms that do not even apply today. If women are just as equal of
an audience as men, then shouldn't there be an equal number of movies
with female leads as movies with male leads? This also relates to what I
was saying in my comment in Mr. Connor's post --we rarely read books in
school written by people other than white males. When we read books written by people of different races, they seem to always follow that TV Tokenism idea that "minorities
must face minority issues".
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| Books I have Read at New Trier |
But we also
rarely read books with a strong female protagonists! And females make up half of the school! The only book I read last year with a female being the main character was
Pride and Prejudice, and quite frankly I hated it. I acknowledge the fact that it is very well written, and I appreciate Jane Austen's work, but I do
not think Elizabeth is a great role model. Quite frankly, I think she is a brat who just complains, and doesn't even stick to her own beliefs that she does not need a man to make her happy. What stereotypes are we continuing to drive by only reading literature in which minorities must overcome some struggle and women are portrayed as weak or unimportant? (Frederick Douglass' wife was hardly mentioned in his narrative, even though she was crucial to his success in escaping from slavery. Did
Into the Wild even mention women
or any kind of minority for more than a few pages? In
The Crucible, Abigail and Mary were both untrustworthy, somewhat manipulative or scared characters; Elizabeth was a cold character; and the one strong female leader within the community--Rebecca Nurse--was killed.)
TV shows seem to have a target audience-- hence the Tokenism. The Academy Awards seem to have a target audience-- hence the lack of minorities winning awards. But does our very own school have a target audience?
I'm sorry this post appears to be somewhat of a rant, but I truly do not understand how we can make comments about the way our society runs, and try to look critically at the biases of media and large corporations or organizations without ever addressing the biases within our own school? If you took the time to read this or my comment on the main blog, I would love to hear your opinions on this topic. Do you think our school has a "target audience"?